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Services · Brand, digital, print, events, launches

From the first logo to launch day to growth phases.

A full-service marketing team led by 20+ years of senior experience across recruiting, consumer goods, healthcare, aerospace, e-commerce and the arts. We build your brand and get you found online. And we’ll tell you honestly what isn’t worth doing.

Strategy.Focus.Growth.

What we do

Seven disciplines. One team.

Hire us for one piece or the whole picture. Every job is led by a senior marketer, sped up with AI, and reviewed by us before it reaches you.

Branding

Build a brand people remember.

Whole brands, start to finish: the name, the look, the rules that keep it consistent, and the packaging it ships in.

  • Brand strategy & positioning
  • Logo design
  • Brand guides & standards
  • Rebrands & refreshes
  • Packaging development
  • Brand management
Digital

Get found. Know what’s working.

Search, paid media, email and the numbers behind them, so tactics can be traced to a result.

  • SEO & keyword strategy
  • Analytics & reporting
  • Competitive analysis
  • Market research & segmentation
  • Paid search & social ads (Google, Microsoft, Meta)
  • Email marketing & CRM
  • Website content & rebuilds
  • E-commerce marketing
  • AI search visibility
Print

Things people can hold.

Designed, print-ready and delivered as files you can reuse, from a single business card to a full trade show booth.

  • Business cards & stationery
  • Brochures & catalogs
  • Print-ready & digital PDF versions
  • Signs & banners
  • Promotional goods
  • Sales materials
  • Trade show & retail displays
Events

Fill the room. Make it count.

Planned, promoted and run, with the follow-up that turns attendees into customers, donors or hires.

  • Event planning & management
  • Trade shows & conferences
  • Client & VIP experiences
  • Galas & fundraising events
  • Sponsorships & talent partnerships
  • Recruiting events
Product launches

Launch it like you mean it.

Go-to-market plans for new products, programs and companies, from shelf and channel strategy to the launch-day push.

  • Go-to-market strategy
  • Consumer goods & food launches
  • Retail & channel strategy
  • Partnership & licensing marketing
  • Program & service launches
  • Investor & pitch materials
Content & PR

Say it well. Protect what’s said about you.

The stories, videos and press that carry the brand, and a watchful eye on your reputation online.

  • Social media marketing
  • Video production: commercials, trade show & social
  • Public relations & media
  • Online reputation management
  • Images & graphics for social and web
Strategy & leadership

Senior judgment, when you need it.

The thinking that decides what to do first and what to skip, and someone to own the plan and the budget.

  • Marketing audits
  • AI marketing strategy
  • Marketing strategy & planning
  • Fractional CMO
  • Budget management
  • Agency & vendor management
  • Recruitment marketing
  • Nonprofit marketing & fundraising
Our founder’s track record

Two decades of results.

Sher Perras, who has built and led marketing for startups, national brands and nonprofits, now leads the AI work behind Island Pond Social, mentors our interns and serves as a juror for the ANA Multicultural & Inclusive Marketing Excellence Awards.

$5M+
raised for startups through angel investor relationships
50%
increase in newsletter sign-ups
500%
online sales spike after local TV coverage
150%
exceeded gala fundraising goal
25+
brands created and launched

Food & consumer goodsHealthcareAerospaceRecruitingE-commerceTelecomAI & softwareNonprofit & the arts

The Island Pond Marketing dragonfly
We don’t measure how far it went. We measure where it landed.
A dragonfly starts life in the pond, then rises and flies. It sees almost all the way around before it moves, hovers perfectly still, then moves once. That’s how we like to work.
Our commitments

No mystery retainers.

The terms you’d want from any marketing partner, stated up front.

Scope agreed in writingYou know what you’re getting, what it costs and when, before we start.
Media billed at costIf we place ads for you, you pay what the platform charges. No hidden markup.
You own everythingYour brand files, content, accounts and data stay yours, during and after.
Start with a conversation

Need help with a launch?

Have a new brand or product, an event or a website that isn’t pulling its weight? Tell us, and we’ll tell you where we’d start.

Talk with
MarketingBook a call ↗
Social Media Management

Stay consistent. Stay found.

Island Pond Social is our social media management platform. AI handles the ideas and the design so you can post every week without it taking over your week. Every post waits for your approval, and the reports show what’s bringing people in.

Visit islandpondsocial.com ↗