Island Pond Group is a marketing, social media and AI firm in Fort Worth. AI helps us work faster. People decide what goes out under your name, and our terms are written down before any work starts.
Marketing.Social media.AI
I went into marketing because I love creativity. Along the way I learned how much of what we decide is driven by emotion. A color, an image or an idea can take a customer on a journey they don’t even realize they’re on. That’s still the part of this work I love most.
That same love of creativity is what drew me to AI. It’s a wonderful new tool. It helps us create exceptional images and marketing pieces, and it lets us keep costs down for our clients. It’s still a tool. A person on our team reviews everything it makes, and nothing goes out in your name until you’ve approved it.
I chose everyone on our management team for their professionalism, their intellect and their kindness. They’re good people. We all want this company to succeed, and the way we want to get there is by putting ourselves in our clients’ shoes and doing the right thing.
Sher PerrasFounder & CEO
Sher has spent more than 20 years building and leading marketing for startups, national brands and nonprofits. Today she leads strategy for Island Pond Group and the AI work behind Island Pond Social, and she serves as a juror for the ANA Multicultural & Inclusive Marketing Excellence Awards.
We meet clients in person around Fort Worth or work with them remotely.
Kathryn helps shape the strategic decisions behind Island Pond Group’s day-to-day operations, from client delivery and on-time completion to the processes and tools that keep the business running smoothly. She brings keen experience in sales, vendor relations and working with people.
Habla español
Terri leads Island Pond Group’s work in New Mexico and West Texas and advises our team remotely. Before joining us, she spent more than a decade supervising field and trucking operations in New Mexico’s oilfield services industry. She brings her expertise in sales, HR and customer service to our team.
Isla shares the AI and marketing news business owners actually need, in videos and posts across all three divisions. She doesn’t approve anything. People do.
Help businesses be found by people and by the AI they ask, without handing their name to a machine.
of US consumers used ChatGPT or other AI tools to find local businesses, up from 6% a year earlier.
BrightLocal, Local Consumer Review Survey, February 2026say they’re less likely to buy from a brand they know uses AI in its social media content.
Clutch, AI social media survey, September 2026So we use AI where it saves time, and a person approves every piece before it reaches your customers. You get the speed without giving up control of your name.
Most agencies keep their terms for the contract. We put ours here.
Before we build something for you, we build it for ourselves.
Our social media management platform. It drafts posts with AI, waits for a person to approve each one, publishes on schedule and reports what worked.
Launching fall 2026 ↗
The CRM our team uses to manage contacts, deals, bookings and follow-up across all three divisions.
In developmentDesigned and built by Island Pond AI, with every page reviewed and approved by our team before it went live.
You’re looking at itWe’ll tell you plainly where we’d start, what it would cost, and whether we’re the right fit.
